Leaders Shaping the Digital Landscape
Feb. 27, 2024

The Unpredictable Road of Product Development

The Unpredictable Road of Product Development

In a recent Tech Leaders Unplugged interview, John Bentley II, a seasoned professional in the FinTech realm and CPO & Co-founder of 10XTS, shares his rollercoaster journey through the world of coding and product development. From early experiences at IBM to forays into consulting and education, his path winds through various industries before settling into the challenging landscape of FinTech.

Pioneering Accessible Investments

Bentley sheds light on 10XTS's mission to democratize investment opportunities through blockchain technology. By focusing on secondary market liquidity and making traditionally inaccessible assets available to the average investor, 10XTS aims to revolutionize the financial landscape.

The Evolution of Product Strategy

Through trial and error, Bentley discusses the iterative nature of product development at 10XTS. From an initial focus on trading and order-taking to a pivot towards core record-keeping and settlement solutions, the team adapts its roadmap based on market feedback and industry dynamics.

Prioritizing Features and Adapting to Change

Highlighting the challenges of feature prioritization, Bentley emphasizes the importance of read-only access and incremental updates. Balancing market demands with product capabilities, the team navigates the complexities of blockchain technology while ensuring usability and functionality for end-users.

Advice for Aspiring Product Leaders

Drawing from his experience, Bentley offers valuable advice to aspiring product leaders. He stresses the importance of understanding the full product experience, fostering collaboration between sales, marketing, and development teams, and maintaining discipline in product customization. Additionally, he recommends resources like "The Product Management Handbook" for those entering the field.

Embracing the Journey of Innovation

Bentley's journey exemplifies the unpredictable nature of product development in the dynamic world of FinTech. By embracing change, adapting strategies, and prioritizing user experience, 10XTS continues to pave the way for accessible and transparent investment opportunities. Aspiring product leaders can draw inspiration from Bentley's insights as they navigate their paths of innovation in the tech space. 

Check out the video podcast about this blog by clicking here